I’ve seen a lot of you thinking about creating a channel, hesitating if you should do it or not, not being sure where to start or if you really feel ready to do it. I understand completely believe me… Because I’m the same… And I recently decided to give it a try and see what happen, so I’m proud to announce you that I posted my first video ever recently! What an achievement!!
I wanted to share with you my experience and hope that it will help you to decide if you want to go for it or give up on the idea, but also I wanted to share with you some tips and advice on things that you CAN’T forget. If you’re curious about it, keep reading!
Why do you want to create a YouTube channel?
“Why” is a very important question you should ask yourself. Why do you want to post videos? For instance, my reason is that I wanted to show people things in complement to my blog and share experiences, tips and emotions with them. I thought videos would be the perfect way to complete the writing on my blog. Images are powerful, so I wanted to experiment with this new way to connect with people and I will see where it leads me.
And you, what would be your reasons? Do you want to share a knowledge? Do you want to entertain people? Do you want to make them laugh?
These are all the types of questions you can ask yourself before starting.
I don’t know if you noticed when I mentioned that I was only experimenting with this new YouTube channel. I’m giving it a try, but if I see that I don’t like it and/or I’m not good at it, then I will stop it. But I want to give it a chance, as I love the idea of creating content.
No one said that you’re not allowed to try it. If you’re not sure about making it public, here is another option you can look into.
Create your first video “like you would publish it”: film it, edit it, create your thumbnail, etc. Just act like you’re planning on publishing it (so basically try to create quality content!) but INSTEAD of publishing it, just load it on Youtube as a “private video”. This way you will be able to choose who sees the video. Basically, if you do so, YouTube will give you a link to the video you just uploaded as private and you can send it to a few people to get some feedback before you actually post it as public. This is a great way to experience it without putting yourself out there, which can be really useful if you were not confident about it. Send the link to some of your friends or family and ask for a feedback, what was good, what was less good, what you should do differently, etc.
This is a great exercise and it doesn’t force you to actually publish it! You can decide later.
This is exactly what I did. One of my friends is a YouTuber in France (and he is really good at it!), so I prepared the video, uploaded it on YouTube as private and sent him the link, so he can review and let me know what he thinks. He gave me an honest feedback, which was really helpful! Thanks to his feedback, I modified the video and posted it a few days later PUBLICLY!
This is a huge step for me as I’m quite a shy person… I’m not going to lie to you, I was literally terrified at the idea of posting it, but I love to challenge myself and go out of my comfort zone, so I thought that I want to give a go to the “YouTube experience”. So I clicked the publish button!
What not to forget when creating a YouTube Channel:
After you create your channel by subscribing to YouTube, there are some steps that you don’t want to miss. Here is what you should get ready before starting publishing videos.
Create a description for your channel: Before even posting any video, make sure to write a description to let people know who you are and what they can expect from your channel. Give them a little taste of what’s coming!
Create your channel banner: Before starting posting videos, you should also create a banner for your YouTube Channel, as it would look more professional. The basic dimensions of the banner are 2560 x 1440 pixels, but BE CAREFUL, make sure that your banner will adapt to all the types of screens! (Tablet, computer, phone).
I would advise to only put images, logos and text in the middle on these dimensions: 1540 x 420 pixels. The rest might get cropped when you will include the banner depending on the different screen size.
Prepare an introductory video for your channel (optional): If you want (I recommend it personally), create a small introductory video that you will pin on the top part of your channel to complete your description. Explain what people will find in your video, tell them a bit more about yourself and who you are and give them a little taste of what they can expect from your channel.
Best practices when creating a YouTube video:
Create great thumbnails with Canva: Don’t underestimate the power of thumbnails! They represent a great eye-catching tool for your videos and you can play with them to attract viewers. I prepare mine on Canva. It’s a FREE and very user-friendly design tool that I recommend to anyone who wouldn’t want to pay for programs like Photoshop or PicMonkey. You’ll just have to create a new design with specific dimensions, which are in this case: 1280 x 720 pixels.
Engage with your audience: When filming your video, make sure to engage with your audience. In other words, ask them to comment, subscribe or like your video. All the above is called a call-to-action. Try to include some in your video as people will be more inclined to take actions if you remind them to.
Be natural: I admit it… At first, being home alone and talking to a camera will make you feel a bit weird. The easiest tip I have for you is to imagine the camera is a friend of yours. So talk to the camera the same way you would talk to your friends. It will help make you look natural and authentic. Last but not least: look at the lens! It will give the impression that you’re looking your viewers in the eyes. Try not to look at the screen of your camera otherwise, it will feel like you’re not talking to them directly.
Believe me, the more you will create videos, the easier it will become!
SEO is your best friend: Like for your blog, make sure to include the SEO best practices in your video titles, descriptions and meta tags! (which means: don’t forget to include keywords!). Try to repeat them a few times in the description without being too spammy.
Video editing program: I personally have been using Windows movie maker as it is free on my computer. But I recently discovered OpenShot video editor (FREE as well) that I will try for my next video! I don’t have a Mac, but for those of you who have one, you can apparently get iMovie.
Promote your Youtube channel and videos:
This is really something that you don’t want to miss! What would be a channel without an audience?!
Good news for you: you also have retweet accounts for Youtubers. If you don’t know what Retweet accounts are, here is a little insight: If you post a new video, tag one of the accounts below (either the hashtag or the name depending on the channel). These awesome people will then retweet your video to help you share it with other YouTubers.
These accounts are also posting on some days to connect YouTubers with each other, which is the best way to find new friends and find new viewers.
Here is the list:
@smallYTcreators > Use: #smallyoutuber
@TheYTForum > Use: @TheYTForum
@YouTubeBlastOff > Use: @YouTubeBlastOff
@youtubenewtube > Use: @youtubenewtube
@RetweetYoutube4 > Use: @RetweetYoutube4
@Youtubepromo8 > Use: @Youtubepromo8
@YTRetweets4U > Use: @YTRetweets4U
@YouTubeUpcomers > Use: @YouTubeUpcomers
@MeetNewYoutube> Use: @MeetNewYoutube
I would also recommend using the following hashtags to be retweeted: #smallyoutuberarmy
And here it is for today! I hope this bunch of information helped you make up your mind. I would always suggest doing your own research in your niche to see what kind of videos work best, check what other YouTube are doing? Being a Youtuber is as much work as being a blogger: always creating content, always editing and always researching, training and learning!
After all this information, how do you feel about creating your own Youtube Channel? Still not convinced? You’ll give it a try?
Let me know in the comment below! And if you have a channel already, share it!
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